Food Safety and Quality

At SF Group, we take immense pride in delivering the highest quality food and services across all our brands and outlets. We are also committed to producing safe, quality products that conform to all regulatory requirements and meet the highest food safety standards and best practices. We accomplish this by utilizing broad-based Hazard Analysis and Critical Points (HACCP) to ensure consistent food safety.

 We place customer’s dining experience as our utmost priority and as such, their requirements are always at the forefront of our minds, both for the quality and safety of the products and dining conditions.

Service Quality

The implementation of the service quality policy is the responsibility of all staff members. It is compulsory that all staff recognize and accept the philosophy of quality service delivery, accepting accountability for their own input. It is important to involve the employees in the process of deciding about service excellence so as to, infuse a culture of empowerment and ownership.

Our regular reinforcement of commitment, together with exemplary leaders lead-by-example conduct, makes the culture relevant and prevalent in our big family.


We prioritize ‘Research and Development’ to constantly innovate and refresh our cuisines in terms of taste and aesthetics.

Our innovate-and-refresh strategy is to maintain continuous progress, stay versatile and adapt to new tastes and trends, whilst retaining our core values of providing premium quality food at competitive prices.