Mr. Alex Chia has an established track record of operating FOOD LOFT® coffee shop chain with over 17 years of practical knowledge and a proven ability to contribute on both strategic and operational level. With his entrepreneurial spirit and unmatched drive, he successfully optimised his business and his team’s potential. In 2012, Mr. Chia spearheaded the launch of COLLIN’S®, a restaurant-quality western cuisine at pocket friendly prices sought to bring friends, families and loved ones closer as they indulge in good food alongside each other’s company. COLLIN’S® has witnessed exponential growth in revenue and is rapidly expanding. Since its inception, it has won the hearts of many.
Mr. Chia’s resourcefulness and determination allows him to stay ahead of the latest trends in F&B industry, encouraging his team to embrace innovation and embark on new opportunities that stimulates business growth. His passion and vision as an entrepreneur moulded into reality by building profitable and sustainable investments that developed along with investor relationships. He aims to build an integrated supply chain by harnessing on a series of comprehensive capital mechanism, and ultimately emerging as a market leader in the region.
Mr. Chia firmly believes in teamwork. Time and money has been invested to equip his team with the right knowledge and social skills to carry out their role effectively, ensuring that his employees witness career growth in their individual field of work. The team’s camaraderie is crucial as they strive towards a common goal. This serves as the very foundation in delivering his promise to all stakeholders.
Chief Executive Officer
Mr. Collin Ho’s passion and humble mission is to provide premium yet affordable Western cuisine for the masses. He started his very first outlet in 2011 after accumulating 20 years of culinary experience in restaurants and five star hotels. He started as a one-man operator in FOOD LOFT® coffee shop in Geylang, Singapore. He managed all operations personally from thoughtful selection of premium ingredients, meticulously designed menu to cooking, so as to ensure the dish is balanced and elevated to a high standard.
Mr. Ho’s entrepreneurship and hard work paid off. His persistent attitude towards his creation has delivered a consistency on quality that has won and continues to gain popularity. In 2012, he joined SF Group Limited as an Executive Chef and rebranded his outlet to COLLIN’S®. In only 5 years, his remarkable entrepreneurship and leadership shape the brand’s propelling growth with an annual revenue of S$25 million and draw like-minded individuals who make up the core team today.
Mr. Ho strongly believes that evolution helps the company stay fresh and relevant in today’s competitive market. Using language of food to communicate and built trust with consumer is his unique take to keep the company moving forward. His continuous effort endeavouring to scale new heights through the constant pursuit of innovation and excellence reinforces the company’s goal of becoming a reputable market leader in the region.
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